• Life

    How To Resolve A Problem

    Identifying a problem is a compulsory preliminary step to resolution of the problem. After identifying the problem, here’s how I think it should be resolved. 1. Do Not Avoid The Problem This is clear enough but let’s just reiterate. The first  thing not to do when you have a problem to resolve is avoid it. You do not avoid thinking about it, you do not avoid talking about it, you do not avoid seeing it. You just don’t. You open your mind, eyes and head to the fact that the problem exists.  2. Do not beat about the bush. Depending on what your problem is, you might prefer to be subtle/indirect.…

  • GHC15,  Software

    Beyond Growth Hacking: A Recap. #GHC15

    One of the compelling sessions I attended at GHC15 was the Beyond Growth Hacking Session. Panelists were: Miri Pruzan(Facebook),Winnie Wang(Airbnb),  Erica Lockheimer(Linkedin), Molly Long(Uber), Vivian Qu(Pinterest).  (Notice that I have used the colors of the panelists’ shirts in the photo to highlight their names accordingly. I’ll use the same colors in further mentions of their names). Hosted by the Five Panelists above, the session started on quite an agile note! I think presenting this in dialogue format will make it more interesting for you. So, here goes… In the last few years there has been an increase in people googling the phrase “Growth Hacking” – Miri Pruzan Q:  What does a growth engineer do? Winnie:…

  • GHC15,  Software

    Break Up With Your Codebase? Or Make it Work?

    This session (at GHC15) was of immense interest to me because I have been in this situations so many times at work. You know what I mean? When the code base is borderline unbearable and some hard decisions have to be made that would weigh on cost and developer resources. Anyways, the session was more of a discussion though than an expose and I will try to reproduce it here as well as I can. One question was: How do you minimize risk when migrating to a new code version? A great way to do that is to maintain multiple versions, and run parallel versions before migrating. This basically means running…

  • GHC15,  Software

    Developing Market-Leading Products: Strategies and Techniques for Growth Engineering

    I attended a growth engineering session featuring speakers: Helena Tan (Fitbit)  Anna Majkowska (Pinterest) June Wang (Instagram) and Karen Kim (Airbnb) It was anchored by June Wang from Instagram and was very Interactive. The four panelists  did a marvelous expose on developing market leading products and gave us insights based on data from the companies they work in. The discussion  was structured around the four stages of the growth cycle. On User acquistion, one thing that worked well is SEO, according to Anna from Pinterest. Especially important while trying to grow internationally, where there is a lot less brand awareness/ word of mouth. Pinterest is largely image based, she said and since it is pretty challenging for search…